Data driven marketing is all the rage. Especially in the media and entertainment industry. Digitization is changing the rules of the world. Each day, Facebook gathers and processes more than 500 TB of data, Google processes 3.5 billion requests and Amazon records 152 million customer purchase data – data analytics is transforming diverse media platforms, while emphasizing on creating more personalized content for better user experience.
The media and entertainment industry is leveraging big data like no other. The results are phenomenal. Here are few examples that show how big data is being used in this field of entertainment:
Right from Netflix to Bollywood, big data and analytics aces up a plethora of digital marketing endeavors. Blockbuster movie, Chennai Express extensively used big data to boost its social media presence, and no wonder it was 2013’s biggest box office hit.
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